La Tiva · funnels
Funnel implementation playbook — La Tiva
How we would build the Phase 1 funnels step by step: flows, checklists, tools, follow-ups, the 5-minute rule, KPIs, safeguards and a 90-day plan.
Contents
Quiz funnel: the full flow
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Sample quiz questions
- How far along are you?PlanningWeeks 1 to 13Weeks 14 to 27Week 28 or later
- Is this your first baby?YesNo
- What matters most to you?A doctor I trustComfort and privacyMy partner beside meA clear, all-inclusive price
- What kind of birth do you hope for?NaturalCaesarean on my doctor's adviceNot sure yet
- Who will be with you?PartnerMotherSomeone elseNot sure yet
- Where should we send your result?TelegramWhatsAppPhone call
Quiz results (examples)
- Calm and private
- Show the VIP rooms and the family stay
- Partner together
- Show partner birth and the couples' open day
- Doctor first
- Show doctor profiles and the live Q&A
- Clear price
- Send the packages and what is included
Every result ends with one next step: a tour, a consultation, or the free guide.
Advertorial funnel: the full flow
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Advertorial ideas: "What a modern birth in Tashkent really costs", "5 questions to ask any maternity clinic", "Our first baby: one family's story" (with written consent).
Build checklists for the Phase 1 funnels
Quiz funnel
- Assets
- 6 questions and 4 result texts
- Mobile landing page
- 3 to 5 ad creatives
- Tech
- Quiz tool or page builder
- Pixel + CAPI events: start, finish, lead
- Leads go straight to CRM
- Before launch
- Doctor reviews the wording
- Test on 3 phones
Lead magnet funnel
- Assets
- Week-by-week guide
- Birth bag checklist
- Birth plan template
- Tech
- Link /calculator to the guide offer
- Telegram bot delivers the file
- Lead event in Pixel and Metrika
- Before launch
- Medical review
- Russian and Uzbek versions
Telegram bot nurture
- Assets
- Welcome message, due date question
- Weekly tips by pregnancy week
- Invites at weeks 20, 28, 34
- Tech
- Bot builder
- Tags by week and interest
- Handoff to coordinator in CRM
- Before launch
- Consent text
- Easy unsubscribe
Retargeting
- Audiences
- Site visitors (30 and 90 days)
- Video viewers 50%+
- Quiz non-completers
- Assets
- Family story videos
- Room tour clip
- Doctor Q&A clips
- Rules
- Cap frequency
- Exclude booked patients
| Later funnels | Main assets | First step |
|---|---|---|
| Advertorials (Phase 2) | 3 articles, story videos | Write the cost article |
| Webinar / live Q&A (Phase 2) | Topic plan, doctor host, reminders | Pick a monthly date |
| Virtual tour + open day (Phase 2) | Tour video, booking page | Film the rooms |
| Doctor video / VSL (Phase 2) | 3 to 5 minute doctor video | Write the script |
| Referral / post-birth (Phase 3) | Review flow, referral gift rules | Day-7 review message |
| Medion antenatal (Phase 3) | Brochure, QR code, doctor briefing | Agree with Medion clinics |
Tools and tech stack
Options to evaluate, not endorsements. Check local availability, pricing and data rules before choosing.
| Need | Options |
|---|---|
| Landing pages and quiz | Tilda, Webflow or WordPress; a quiz builder such as Marquiz |
| Ad tracking | Meta Pixel + Conversions API, TikTok Pixel |
| Site analytics | Google Analytics 4 + Tag Manager; Yandex Metrika with goals |
| CRM | amoCRM, Bitrix24 or HubSpot |
| Messaging bots | Telegram bot builders such as SaleBot or Puzzlebot; ManyChat for Instagram |
| WhatsApp Business, or the API through a CRM connector | |
| SMS (Uzbekistan) | Local gateways such as Eskiz or Play Mobile (to verify) |
| SendPulse, UniSender or Mailchimp | |
| Call tracking | A call tracking service that supports Uzbek numbers (to verify) |
Follow-up sequence after a lead
Sample texts. [Name] is filled in automatically.
| Day | Channel | Theme | Sample message |
|---|---|---|---|
| Day 0 | Telegram bot | Welcome and result | Hello [Name], thank you! Here is your result and your free guide. Any question, just reply here. |
| Day 0 | Call | Personal contact | Hello [Name], this is [Coordinator] from La Tiva. How can I help you with your birth plans? |
| Day 1 | Telegram | Useful tip | 5 questions worth asking any maternity clinic. A short read for today. |
| Day 3 | Telegram | Room tour | A 2-minute look at our rooms. Would you like to see them in person? |
| Day 7 | Telegram | Meet the doctors | Our obstetrician answers the questions mothers ask most. Watch the short video. |
| Day 14 | Telegram | Invite | Join our live Q&A or visit on our open day for couples. Shall I save you a place? |
| Day 30 | Telegram or SMS | Gentle check-in | How are you feeling, [Name]? We are here whenever you are ready. |
After day 30: weekly tips by pregnancy week, and a coordinator check-in at weeks 28 and 34.
The 5-minute rule
Reply within 5 minutes A new lead hears from a real person within 5 minutes during working hours. A fast first reply is a widely cited sales rule of thumb; interest cools quickly.
- 1GreetUse her name and her language, Russian or Uzbek.
- 2ListenAsk the due month and what matters most to her.
- 3HelpAnswer one question clearly. No pressure.
- 4Offer one next stepA tour, a consultation, or the live Q&A.
- 5Confirm and logSend a reminder and record the lead in the CRM.
KPIs to track
Targets are set after a 30-day baseline, not guessed upfront.
| KPI | How it is counted | Why it matters |
|---|---|---|
| Cost per lead (CPL) | Ad spend / leads | Is the traffic affordable? |
| Lead to consultation | Consultations / leads | Are follow-ups working? |
| Consultation to booking | Births booked / consultations | Is the visit convincing? |
| Cost per booking | Ad spend / births booked | The true cost of a patient |
| Speed to lead | Minutes to first reply | Goal: under 5 minutes |
| Review count | New reviews per month | Trust for the 95% |
Safeguards
- Check Uzbek medical advertising rules with a lawyer before launch.
- No medical claims or guarantees about outcomes.
- Written consent before using any family story, photo or video.
- Clear consent for personal data, with an easy way to unsubscribe.
- No pressure tactics, fake deadlines or fear-based messages.
- Doctors review every medical text before it is published.
90-day plan: who does what
AgencyLa TivaTogether
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